In addition to the inner qualities of the brand, an aesthetically pleasingouter appearance is needed. The brand FULYA holds a leading position inthe market thanks to its quality, aesthetically pleasing packaging and PRwork. FULYA values customer opinion, tailoring and designing its productpalette according to customer wishes. We introduce our new productsthrough advertising and continually impress our customers with a widevariety of delicious new options.
As a family-based company, FULYA expands its commercial networkthrough professional management, not only in Europe but also inother growing markets worldwide. Our intercontinental distributionnetwork extends over 18 merchants and their employees in other salesorganisations. The brand FULYA, which previously appealed mainly tothe tastes of Turkish migrants, now introduces the world to traditionalAnatolian specialities and the rich variety of flavours in Turkish cuisine.
We know that trained personnel is the basis for quality production,customer service and customer satisfaction. FULYA regularly informs itsemployees and managers about current developments. The professionaltraining of new, upcoming young employees is also an investment in oursociety’s future.
FULYA has developed a franchise system and wants to motivate itsrepresentatives through merchant meetings in a pleasant atmosphere, informing them of the latest company goals in order to reach its highestgoal – customer satisfaction.